Brown Sugar Salon Trainee Hairdressing Competition in Twenty Two Dublin

The Annual Trainee Competition event is always an exciting event for the Sugar Culture Team. This highly anticipated competition shows us the level of talent in the new up and coming hairdressers in our salons.

Sugar Culture prides itself on being home to some of the best hairdressers in the country, so these annual competitions are a very important time for the trainees as it is key opportunity for them to put everything they’ve learned in our training institute, in front of a panel of judges. Our trainees use this time of year to get creative and display some of the unique skills they’ve picked up from the other senior members of staff whom they work with.

With such a stellar track record with awards over the last couple of years, our trainees where hungry for a competition all their own. This event, also gives the Sugar Culture team an insight into what their trainees are capable of, which can be key to advancing their training and education.

The event took place in the cool surroundings of Twenty Two Dublin. Family and friends were invited along to watch the next generation of Sugar Culture hairdressers, go head-to-head with two models and a stage presentation to a large audience.

The salons taking part were


Brown Sugar – South William Street, Blackrock, Ranelagh

Sugar Cubed

Sugar Daddy barbers.

The Judges:

This years judges were Elayne Archbold, Aidan Darcy, Stephen Kelly, Geno Reilly and Suzanne Redmonde. These hairdressing pros were on the lookout for flawless execution of the brief, creative flair and a passion for the craft.

The Competition

In term one:

Kinga, Sarah, Sophie, Grace Y, Caoimhe, Evan P and Chiara were all tasked with the following brief:

  1. Global colour  with blow-dry (Global or Tint and Halo)
  2. Classic upstyle (ponytail, braid, chignon).

In term three

Emma O’Neill, Tammi, Emily, Kerrie and Jodie were all tasked with the Brief

  1. Cuts and free expression colour
  2. Bridal Upstyle

The Pre-Graduates

Neil, Alix, Grace K, Emma C and Chloe were all tasked with the Brief:

  1. Free expression cut and colour
  2. Free expression upstyle/avant garde

The Barbers

Seán C, Seán and Amber were all tasked with the Brief:

  1. Scissors over comb
  2. Clipper work 

The Winners

In term one Evan P came 3rd place, Chiara got to 2nd place and Caoimhe secured 1st place.

In term three Tammi came 3rd place, Kerrie got to 2nd place and Jodie secured 1st place.

For Pre-Graduate (Term four) Grace K came 3rd place, Emma got to 2nd place and Alix secured 1st place.

For the Barbers Sean came 3rd place,Sean C got to 2nd place and Amber secured 1st place.

The Overall Eugene Reilly Award winner was Alix O’Keeffe.

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Hair and Beauty picks from the 2015 Grammy Awards

With both the BAFTAS and the Grammys held on the same night, it made for a great morning of chat in salon sharing our favourite looks!

We have finally managed to whittle it down to a select few, namely Gwen Stefani, Jessie J and Rita Ora


gwen makeup

It is rare Gwen steps out without donning her signature red lip, but we are loving this sweep of nude paired with her platinum locks. On the topic of her hair, we think this swept back in this pompadour-esque style is one of our favourite looks for her.



Jessie J rocked her bluntly cut bob in a glamorous slicked back, wet look fashion, paired with long lashes and maroon lips we think she looks amazing!


rita ora


Rita Ora stepped out with her freshly cut pixie cut. This cut is perfect for showing off her chiseled cheekbones. We can’t wait to see how many Ora-inspired cuts we get to do in salon!


Styling tips from guest blogger Laura Reid

Brown Sugar Senior Stylist and L’Oréal I.D artist, Laura Reid, is our guest blogger for today! Laura has been working closely with L’Oréal this past year for the I.D Artist programme, running workshops with her I.D artist team, in Manchester, which is then brought back to each I.D artist’ region. The 2012 collection is focused on ‘retro nouveau’ – a new twist on 50s and 60s classic iconic styles. Laura wowed the crowd, on Monday night when she displayed the collection in Dublin during the L’Oréal Catwalk Showcase, pictured below.

Laura has come on board today, to lend her expert advice on this seasons biggest trends, offering styling tips and tricks to take note of for perfecting some of her favourite  hair styles!


“When styling hair I always tend to blast a cocktail mix of L’Oreal techni art Pli and playball texture tonic into clean dry hair, as this mixture makes hair feel like a fabric allowing it to become very malleable. From there, possibilities are endless” says Laura.

Top Knot-tastic

Coating the hair with this cocktail mix works great fo one of the hottest trends to come straight off the catwalk, the top-knot. When trying out this look “secure the hair in a bobbin at the crown of the head, lightly back-brush the hair and pin into place.” says Laura. Due to the coating of products in the hair, you shouldn’t need a sponge to complete this look…

Bouncy blow-dry effect

Another trick of Laura’s while generously coating the hair with Pli and playball texture is to set the hair – “pop down to your nearest Penneys (Primark) and pick up a a pack of velcro rollers, which will set you back a mere €2, pop them in the hair, (which ever way suits you best), heat them up with a hair dryer on medium heat, allow to cool completely before remoive and voilá, you have a gorgeous bouncy blow-dry effect.”

Whats trending

“Grown out bangs are a big trend this season, Cheryl Cole and Nicole Richie have perfected this look, framed fringes around the eyes give a mysterious retro sex appeal – consider this trying this look, if you’re in the business for the new style” says Laura.

Laura works her magic in Brown Sugar flagship salon in South William Street. Love her tips? Drop in to the salon, she would be more then happy to discuss any of the above with you…