All posts in: L’Oréal Professionnel

A change of colour doesn’t always mean committing

As the seasons change so do colour trends. This summer, blues, peaches and rose golds have been the go to shades. Such colours often require a lot of up keep and a lot of courage!

Introducing, L’Oreal Professional Chromative. This colour treatment is offered in Brown Sugar salons and is the perfect way to introduce a dramatic colour change, without the committal.

L’Oreal Chromative is available in a range of beautiful shades, offers amazing condition and shine with no hydrogen peroxide and no ammonia.

This treatment lasts up to 10 shampoos and is perfect for those who like to change their look regularly, or want to try colour for the first time.

Stylist Laura Reid recently added peach and rose gold tones to our Brown Sugar MUA Elis with amazing results.

Screen shot 2015-07-22 at 14.32.59

To book in a patch test and consultation for L’Oreal Chromative or for more information, simply call the salon to book an appointment

Brown Sugar South William Street – 01 616 9967

Brown Sugar Blackrock – 01 201 8630

L’Oréal Colour Trophy


The 49th L’Oréal Colour Trophy Competition took place on Monday 22nd June, making it the longest running live hairdressing competition in the world. This year played host to some of the highest profile names in the hairdressing industry resulting in a competitive night of fashion, styling and beauty.


Screen shot 2015-06-23 at 07.25.19


The theme of the show took inspiration from the harshness of war, versus the beauty of fashion, through hair and makeup. Fashion Riot was stunningly crafted with art direction and dynamic lighting design  that left the audience captivated.

L'Oréal Colour Trophy Award Winners

Huge congratulations to Sugar Culture, who were the Grand Final Winners. The team was made up of Elaine Archbold the Stylist ,  Aimee Penco on Colour and Cara Macken on Make-up.
Second Place went to Peter Mark, Cornlescourt and Runner-up was Origin Hair Academy, Cork City.

Sugar Culture Inspiration

The colour was inspired by black orchard berries with lots of lavenders, mauves and raspberry tones, the cut was inspired by Louise Brookes 1920’s style bob which was combined with Vivenne Westwood inspired clothes and 1990’s Girl duo ‘Shakespeare’s Sister’ inspired the make-up.

Screen shot 2015-06-23 at 11.54.01IMG_6849IMG_6863Screen shot 2015-06-23 at 07.21.12

Mark O’Keeffe

Director of Brown Sugar, Mark O’Keeffe, has had a meteoric rise in hairdressing since he started his career 20 years ago. As  well as boasting an impressive list of A-list clientele, the founder of Brown Sugar was recently announced as L’Oréal Professionnel hair care amabassador for Ireland.

markScreen shot 2013-03-25 at 13.49.28

Not content with owning one of the most successful high end salons in Dublin, he is about to launch his latest venture Sugar Cubed, a brand new salon situated in central Dublin. There has been a gaping hole for a salon that caters for all those uber-creative types out there. The salon, with it’s eye for urban fashion, is set to be on the pulse of cutting edge street style.




Right now, Brown Sugar are searching for managers, senior stylists & stylists to join their elite team and soon to be opened Sugar Cubed. So all you budding stylists, if you’ve got the skills then you might be in with a chance .

Apply in writing by sending a CV to info at

Do you need colour in your life? Then you need to know Mark Byrne…

Senior Colour Technician at Brown Sugar, South William St.

Mark has been a colour technician for over 9 years and began his career as a hairdresser at the tender age of 16. He trained and qualified with Peter Mark where he met and worked with Mark O Keeffe, the owner of Brown Sugar.

Mark has worked with Brown Sugar for six years and has a clientelle that includes Wonderland’s Jodi Albert, Yvonne Keating, Lisa Fitzpatrick and Lorraine Keane to name but a few.

During his time as a senior colour technician, Mark has given inspirational colour technician training for the L’Oreal Academy,  has contributed to the Brown Sugar L’Oreal  Colour Trophy show in 2010 and completed a colour specialist degree.

Mark prides himself on keeping colour natural looking even if your colour is not your own.

TOP TIP from Mark: “When visiting the salon for the first time, if you have an idea of the look you want, it is always a good idea to bring photographs so that myself and the client both have a good idea of what the final look should be. Homecare is also as important as a regular visit to the salon”.

L’Oréal Professionnel Colour Trophy 2011 – Best Dressed

The ‘icône du jour’ Award

Congrats to our very own, Mark Byrne and Amanda D’Arcy, for winning the icone du jour’s best dressed men’s and women’s awards!!