Tousled Hair

We mentioned before how poker straight styles are coming back this season, but with the promise of some weekend sun, we thought you might prefer something a little more disheveled for that beachy effect. Relaxed beach hair looks and tousled tresses have been one of the hottest trends to sport in 2012.

Whether you’re searching for expert hair tips to ensure your tousled waves last all day or want to know which spray products will inject texture, our industry insiders and top hair stylists have shared their best tips and tricks to help you tick off the tousled hair trend.


It may seem counterintuitive to clean hair before tousling, but prepping hair in the shower with products will help add moisture and minimize frizz.


Towel-dry hair, then if you have wavy or curly hair, spritz with spray gel to help set your natural curls. Try L’ORÉAL PROFESSIONNEL TECNI ART PLAY BALL BEACH FIZZ.

For straight or fine hair, comb a large dollop of volumizing mousse through wet hair.

For medium to thick hair, apply styling cream to help control flyaways and finger comb it through the hair for even application.


Flip your hair, then with a diffuser dry your hair until it’s 85 percent dry. Don’t touch your hair too much while drying, you want to ‘get in and get out,’ touching it often will create more frizz.



Step 1: Using a small round brush, blow dry sections of hair and roll the brush away from your face.
Step 2: With a 3/4-inch curling iron, wrap 1-inch sections of hair from mid-shafts to ends only (leave the roots straight). Curl random sections of hair in different directions to create a more haphazard, rough texture.
Step 3: Gently tousle your hair with your hands to break up the curls.


Step 1: Section your hair into 2-inch squares all over your head using zigzag lines to part. The zigzagged sections will help procure a more imperfect finish.
Step 2: With each section, apply a dollop of mousse through it and twist the strand to wind it into a tight mini bun. Secure with a hair pin. Create these mini buns throughout your head.


Step 3: Blast each mini bun with a blow dryer, until your hair is dry and the hair pins feel hot. This will take about 15 to 20 minutes. Let the buns cool down before removing the pins.
Step 4: If you feel your hair is too curly, use a medium-sized round brush and a blow dryer to smooth out the hair that frames your face and the top layer of your hair around your part. Make sure to direct the hair away from your face.
Step 5: With a 3/4-inch curling iron, wrap small sections of hair around the iron that are too straight or too curly. Just wrap from mid-shaft of the hair to the ends.
Step 6: Smooth a pea sized amount of styling wax on your waves to tame frizz and define strands. Tousle your hands through your hair as you apply.


Step 1: Take 2-inch sections of hair and spritz with a lightweight hairspray, then blow dry the section using a medium-sized round metal brush (we recommend using a metal brush because it heats up faster). Roll the hair up in the brush like it’s a hot roller and hold it there while blasting it with the blow dryer for a few seconds.
Step 2: Twist the brush as you unroll your hair then wrap the section of hair around your index and middle fingers. This will create a coil. Secure the coil to your scalp using a duckbill clip. Repeat steps one and two until all hair is secured into pin curls.
Step 3: Let your hair set in pin curls while you finish your morning routine (do your makeup, brush your teeth, etc.).
Step 4: Remove the clips and finish by gently tousling your hair with your hands to break up the curls, creating a more “lived in” look.


Finish with a spritz of lightweight hairspray all over your hair. After following all the steps, you should be left with gorgeous tousled hair 

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Brown Sugar’s Feature

As you may have seen called upon Brown Sugar make-up artist Dearbhla Keenan to help recreate Anne Hathaway’s timeless make-up from ‘The Dark Knight Rises’ premiere to which she happily obliged.

If you didn’t catch the feature, here is how she did it.

With her gamine crop, porcelain skin, and doe-eyed makeup, Anne Hathaway was every bit as timeless as her Prabal Gurung gown. But at The Dark Knight Rises premiere, Anne gave her classic make-up a modern element with glossy, rose-tinged lips.

Make-up is all about enhancement and remembering that less is more – especially for a bridal look – so Anne’s fresh-faced make-up can be perfectly translated for the wedding day.

PRIMER: Use a primer to prep your skin to help achieve a long lasting base, especially for bridal make up, as it’s a long day.

FOUNDATION: Anne’s skin is matte but is still glowing, which is the preferred finish. To accomplish this I would recommend using ‘Kohl oil free matte foundation’, this will help prevent shine throughout your day. Once this is applied properly, i.e. with a professional foundation brush, it will not make you look heavily made up, which is the desired effect. This look is mostly seen worn on fairer skin but can still be effective on darker complexion.

Always use a translucent powder to set your base. Mac range of powders is generally a safe bet for most skin types whether it’s their blot powder or their studio fix range for a slightly heavier coverage.

GLOW: To create a glow on the skin, a mineralized bronzer is recommended to contour under the cheekbone, be cautious not to leave a lined effect, your soft blending is key. Subtle Pink blusher is applied to the apples of the cheeks. I always recommend smiling as you apply your blush, as it should only hit the fleshy part of cheek.

EYE SHADOW: Anne has kept very little emphasis on her eyes but still allows them to be a feature. This is done by lightly dusting an Ivory shadow (preferably matte) all over the eye area, always use a lash curler when wearing a neutral eye shadow as it will help to make the lash line more prominent

EYELINER: With a black or brown cake liner, press along the lash line with an angled brush. This is what keeps the liner soft and avoids strength while still creating definition.

MASCARA: Apply mascara heavily whilst also being very careful to avoid clumps. YSL Faux Lash Effect is a great mascara to give volume.

BROW: Eyebrows are a massive trend at the moment and this look is no different. For this season, try and let your brows grow out and then get them professionally groomed.
Threading or 3-D Brows ‘a seven step procedure that includes a variety of depilation techniques’ available in Brown Sugar, is a great way to achieve a perfect shape.
When you have accomplished a fuller eyebrow, use an angle brush to softly dust a brown eye shadow through the brow line to accentuate your brow shape.

LIPS: Finally, Anne’s lips are the piece de resistance; a rose coloured lipstick is applied softly, blotted (bite down on tissue for longevity) and applied again.

I recommend Kohl luxury lipstick shade Tea Rose, then a balm placed on top for moisture. Elizabeth Arden 8 hour balm is a popular choice as it nourishes lips whilst giving you an enticing pout.

This look will surely turn heads on your big day and help you feel like the movie star that you are.’

Kohl products are available to buy from Brown Sugar and can be ordered by phone.

Become a fan on Facebook: Brown Sugar – Twitter: @brownsugardub

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Brown Sugar 4 Week Make Up Course June 18th

Is make-up your passion? Brown Sugar are inviting you to come and experience private make-up lessons taught by resident Brown Sugar make-up artist and one of the best in the business, Seána Long.

Seána counts a host of celebrities, TV presenters, models and well known socialites among her clients including Caprice, JEDWARD, Miriam O Callaghan, Sile Seoige, Claudine Palmer-Keane, Miss World winner Rosanna Davison, Amanda Brunker and Georgia Salpa to name but a few.

The course is suitable for anyone who wants to learn basic skills,  building right up to professional techniques. Make-up experience is not necessary for this course as the course is beginner/intermediate level.

Looks covered through-out the course include:

  • Natural / Bridal Look
  • Smokey Look
  • Liner & Lips

This is a brilliantly tailored course for those of you wanting to experiment with your own make-up, it is also a truly great starting point for a possible make-up career, learning all the basic tips of the trade.

Brown Sugar make-up course begins 18th June 2012 and runs every Monday evening 6:30 – 9:30pm for 4 weeks in Brown Sugar South William Street.

Price – €499 

A full set of make-up brushes are essential for the duration of the course. We offer a discount on our Kohl brush set which is sold in the salon.

We are also running a full one day course; this will be one Sunday a month. This course includes a day time and night time look for those of you who want to refresh your own make up style. This is priced at just €199.

For more information contact Seána or Jill at Brown Sugar South William Street on (01) 6169967

Nomadic Better Fashion Shop

Last week, the Nomadic pop up Brown Sugar Better Fashion Shop launched in the very centre of Dublin’s creative quarter, No 6 Castlemarket Street, which runs from the 3rd April until the 29th.

The shop hosts a number of different designs such as  Ruffeo hearts, Sans, Sinead Doyle, Grace and Favor, Belle Etik, Olson Haus, Studio Jux, Red Dog, The Irish Design Shop and Edun to name but a few.

To celebrate Brown Sugar’s title sponsorship of Better Fashion Week, we provided complimentary hair and make up from top stylist John Cheese and top make up artist Dearbhla Keenan, in the Nomadic shop on Castlemarket Street to one of our Facebook followers + a friend.

If you would like the opportunity to receive complimentary hair and make up in the Nomadic shop, entering our competition couldn’t be simpler. All you need to do is finish this sentence “Better Fashion Is…..?” and email it to all entrants will be put into our weekly draw and can receive complimentary hair and make up for you and a friend. The competition will be running for the whole month of April, so make sure to send in your entries…

For more information on this years Brown Sugar Better Fashion Week including the full line up of events, click here.

Take a peek at some of the images we snapped with last weeks competition winners in the Nomadic shop.

High Ponytails…

Sleek high ponytails have been seen at Donna Karan, Nicol Farhi, and Monique Lhuillier Spring/Summer 2012 fashion shows. To achieve the look hair must be perfectly sleek while the tail can be teased to look more voluminous. The ponytails at Donna Karan featured super sleeked almost wet look hair that was fixed in a high loose ponytail.
Ponytails can be worn both on a daily basis and for the night out. Tease or decorate the ponytail to glam it up for a special occasion, we opted for a black leather style wrap when shooting our Autumn / Winter 2011 trends. To achieve this gorgeous wearable look, follow these steps.
  • Dampen your hair and spray your whole head liberally with any good gel hair product. You may prefer to use a styling spray or gel. You can also create this ponytail with wet hair, letting it air dry after your hair is in the ponytail.  We Suggest: Trying L’Oreal X-TENSO MOISTURIST for an extra sleek look and a very strong hold.
  • Use a smooth wide-toothed comb or smooth pick to smooth and untangle the hair.
  • Secure your hair in a firm, but not overly tight, ponytail in a “hair friendly” elastic band such as a BlaxBungee or similar.
    Note: It is best not to pull the hair too tightly into the ponytail. If the ponytail is too tight you may experience a slight headache. Long term wearing of tight ponytails can actually encourage hair loss in some circumstances.
  • Spray with a strong hair spray. If you have bangs, you can slick them back, to the side or spiked up.

Brown Sugar xox

Brown Sugar, Charity Sunday – 13th May

Brown Sugar is opening our doors, on Sunday the 13th of May in aid of the St.Francis Hospice, Raheny.

The St.Francis Hospice provides specialist palliative care for patients with advanced Cancer and motor Neuron disease, living in north Dublin city and county. Their comprehensive care offers supportive services to patients, their families and carers – without financial cost to patients. This is a cause quite close to our heart here in Brown Sugar.

We would appreciate our customers, considering booking their next appointment with Brown Sugar for this day, Sunday 13th of May – as all proceeds taken from this day will be donated to this worthy cause.

Coming Soon…

Last year, you applied in your hundreds to be Brown Sugar’s Next Top Model! This year we want more, we are on the hunt for TWO fierce models, one male and one female, to take part in our hair shows and photo shoots.

Last year’s winner has been heavily involved with Brown Sugar shoots and hair shows and we received some phenomenal images, which are used throughout Brown Sugar’s portfolio, not to mention the boost to your portfolio you will receive!

Applicants should direct themselves to our Facebook page where they will find our competition app, you will be asked to upload just ONE photo, so choose wisely! As the public will be the ones to decide the winner… It will all come down to how much of an impression this one image will make.

We are looking for models who are open-minded to having their hair cut and coloured, if this is you, then we want to hear from you!

Our app for applicants to enter will be going live in the coming days, so watch this space!



Make up Versus Fake up – Part Three!

We have reached the penultimate part of our make-up versus fake-up tutorials, we hope you have mastered the art of applying lipstick and eye-liner by now, because today we are bringing you our secret to a dewy, flawless complexion with our ‘how to apply make-up’ tips.

Secret to a natural, flawless look

1. Apply foundation to your cheeks, forehead, and chin using a foundation brush, sponge, or clean fingertips. Blend the foundation all the way to your natural hairline with long, light strokes.
2. Continue blending over the jawline and onto your neck to achieve a natural, seamless look. Check your face and neck in natural light to make sure the foundation is completely blended in all areas.
3. If under-eye circles or red spots remain, do not add more foundation; it can look heavy and cakey. Instead, try a concealer.

 Tip: Choose the shade of your foundation carefully. When testing out shades, pick one that matches the tone of your jawline exactly. It helps to use a mirror outdoors to see how shades look in natural light.

 Tip: Begin by applying a small amount of foundation then increase amount to achieve the degree of coverage that suits your skin.

 Tip: For daytime, mix your foundation with a light SPF moisturizer before applying for a smoother, more sheer application.

Make up Versus Fake up – Part Deux

Last week we thought you how to apply lipstick like a pro! We hope you have tried some of our tips? This week we are talking eyeliner! First up, for all of you sophisticates out there, is how to create a sophisticated look!

Creating the sophisticated look

1. Apply a light eyeshadow over your entire eyelid from lash line to eyebrow bone, but not beyond.

2. Define the crease of your eyelid using a medium or dark shade. The deeper the shade, the more dramatic the look.

3. To open up your eyes so that they appear livelier, place a dot of a light shade in the inner corner of each eye.

Tip: When choosing an eyeshadow shade, keep in mind that a pastel shade will look softer while a darker shade will appear more dramatic when applied.

Creating a more elegant / dramatic look 

1. To create a gorgeous night time look, use light, medium and dark eyeshadow shades in graduated tones. Apply the dark shade along your lash line, the medium shade on the crease, and a light shade up to the eyebrow bone but not beyond. Soften and blend any hard edges so one colour seems to melt into the next.

2. To open up your eyes so that they appear livelier, place a dot of a light shadow in the inner corner of each eye.

3. For a sexy, smoky effect, trace the upper and lower lashes with a dark shadow then smudge with a blending brush. To optimise the look, this can also be done over eyeliner.

Make up Versus Fake Up

2012 has arrived, another year to get it right… Get what right? Make-Up
of course! It’s time to ditch the fake-up in favour of some presentable
make-up! Today we are talking lips.

Applying lipliner is not only a great way to define and accentuate the
shape of your lips, but also to keep your lipstick from feathering.

1. Begin applying lipliner at the center of your natural upper lip line
to define the bow then work toward the outer corners to complete the line.

2. Start at one corner of your bottom lip then follow your natural lip
line all the way to the other corner.

Tip (i): Choose a lipliner that matches your lipstick or a flesh tone shade
for a soft, natural look.

Tip (ii): To get plumper, pinker looking lips, do not touch up by drawing a
hard lip line; smudge it so lips look fuller! For a more dramatic
fullness, choose a lipstick shade with a hint of frost.

Tip (iii): To avoid lipstick on your teeth, put your index finger in your
and then draw it out slowly with your mouth closed. What you see on your
finger is what would have ended up on your teeth!

For all of you make-up enthusiasts who would like a more in-depth knowledge
of make-up application we run a fabulous course here in Brown Sugar. For
more information contact us on (01)6169967