Highlights & News…

Each month we round-up some of the top news from inside the Brown Sugar Brand. We live and breathe our motto; Our Culture, Our Way because Brown Sugar is so much more than just another salon to us. We get the opportunity to work alongside the best in the business and our staff are nothing-short of amazing – which is why we want to let you in on some of the exciting and mind-blowing work these people do.

Here is a rundown of some of the top news stories this month:

Gloss ‘Look The Business’ 


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Ireland’s business elite were out in force for The Gloss ‘Look The Business’ networking event, last Wednesday night in Dublin’s RDS. Guests were treated to a mouth-watering dinner, witty speeches and a jam-packed fashion show, showcasing some of Ireland’s most notable fashion designers such as; Samui, Selected Femme, LK Bennett, Kildare Village, M&S and Louise Kennedy.

Our very own Sugar Culture superstars were on hand backstage to preen and prep the models before they took to the longest catwalk ever seen in Ireland. Roy, Laura, Neill and Aidan were on hand to create two sleek hair-up and hair down looks, while Dearbhla, Eilis, Rachel and Cara fronted stunning make-up for this distinctively stylish and unique event. We were delighted to provide goodie bags for the event which had over 1,000 of the country’s most powerful women in business.

Sugar Culture Welcomes


Eduardo Perez

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One of our newest stylists to join the Sugar Culture family. He come to us with many years experience at the top of the industry. His passion and dedication can be seen through his results, this guy knows how to work a scissors! Be sure to keep an eye out as Eduardo is going places.

Norma Jean O’Reilly


Norma Jean has one of the most decorated CV’s in the industry! Hair stylist to the stars and winner of numerous awards, most notably 2016 Best Hairstylist in the Image Awards, Norma Jean is another exciting addition to our team.

Be sure to book in your appointments with both Eduardo and Norma in our South William Street salon.

Brown Sugar Graduates



Every year at Sugar Culture, we get the pleasure of welcoming some of our senior trainees into life in the fast lane, as they graduate.

Our trainees are at the heart and soul of our core goals as a company, without them it wouldn’t be possible to provide the premium service our clients enjoy. We pride ourselves on our training and each year we really notice the difference in each individual, as they soak up all the knowledge and advice on offer to them at Sugar Culture.

This year it was the turn of rising stars; Naoise & Ellen Daly, Ruth Farrell, Amy Foley and David Attride.

Keep an eye out for them in salon.


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