Urbex Couture

Shot on location in Dublin with Photographer Donal Moloney - Hair and Beauty by Sugar Culture


Sugar Culture represents everything Sugar! From the sweetness of our staff to the delectability of our salons. Sugar Culture is 'Our Culture Our Way' - spanning across all our endeavours. Sugar Culture is more than just Hair & Beauty, it's a way of life. Click to view our salons

Sugar Cubed

Sugar Cubed is a younger sister salon under the Sugar Culture umbrella. Sugar Cubed encompasses urban street style, mixed with fashionable flare and design, and always mindful of the influences impacting the capital.


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Brown Sugar's Premium Range of Cosmetics


a collection of our rantings, ravings and inspiration

Brown Sugar Autumn Winter Campaign

2011 Collection - Shot by Photographer Barry McCall

Sugar Cubed Spring Summer Collection

Shot in 2013, by Photographer Conor Clinch, to mark the opening our Sugar Culture's latest venture

1960s Inspired Shoot

inspired by Lana Del Ray and Tom Ford’s iconic movie, The Single Man - Sugar Culture's creative team was headed by Christian Shannon assisted by Laura Reid, Jennifer Lil Buckley, Elaine Archbold and Rachel Potter. KOHL make-up team was headed by Dearbhla Keenan and Seana Long. Styled by Aisling Farinella who is editor & co-founder of Thread Magazine and shot by the talented photographer Sean Jackson.


Browse through some of our hair and beauty creations

Brown Sugar ‘Colour Me In’

Colour Me In Life Magazine Feature - styled by Aisling Farinella and edited by Constance Harris

Sugar Cubed Spring/Summer 2014

Brown Sugar's Younger Sister Salon's 2014 Spring/Summer Collection - Shot by Mark O'Keeffe

Makeup Academy

Browse our latest Makeup courses


Our team is one of the best in Ireland when it comes to your hair and beauty needs for your special day. Find out more...